The Marketing Mix Strategy of SimPel iB Savings in Increasing the Number of Customers Open Access

The Marketing Mix Strategy of SimPel iB Savings in Increasing the Number of Customers

Authors

  • 1) Amelia Utami Politeknik Negeri Balikpapan
  • 2) Dessy Handa Sari
  • 3) Nurul Musfirah Khairiyah
  • 4) Ranita Ramadhani
  • 5) Ferdy Novri Politeknik Negeri Balikpapan

https://doi.org/10.70310/1p0btr14 Submitted: 2024-12-30 Published: 2024-11-10

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Abstract

The purpose of this study was to describe the marketing mix strategy of savings products simpel ib in increasing the number of customers and find out the obstacles related to the marketing strategy of savings products simpel ib. Data collection techniques using interviews and

documentation. The result of this study shows that the marketing mix strategy at PT Bank Pembangunan Daerah Syariah Branch Balikpapan uses marketing mix principles such as always having a new program on Simpel Ib Savings and utilizing all existing promotional media and also equipped with mobile service facilities. In addition to a good marketing mix strategy, the author found that in handling the obstacles that exist during the marketing process the employees are good enough to face or provide solutions to each obstacle.

Keywords:

Nasabah

License

Copyright (c) 2024 Amelia Utami, Dessy Handa Sari, Nurul Musfirah Khairiyah, Ranita Ramadhani, Ferdy Novri, S.Si., M.M. (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.

How to Cite

Amelia Utami, Dessy Handa Sari, Nurul Musfirah Khairiyah, Ranita Ramadhani, & Novri, F. (2024). The Marketing Mix Strategy of SimPel iB Savings in Increasing the Number of Customers: The Marketing Mix Strategy of SimPel iB Savings in Increasing the Number of Customers. Journal Micro Economic Sharia, 1(1), 49-55. https://doi.org/10.70310/1p0btr14

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