The Marketing Mix Strategy of SimPel iB Savings in Increasing the Number of Customers
The Marketing Mix Strategy of SimPel iB Savings in Increasing the Number of Customers
Abstract
The purpose of this study was to describe the marketing mix strategy of savings products simpel ib in increasing the number of customers and find out the obstacles related to the marketing strategy of savings products simpel ib. Data collection techniques using interviews and
documentation. The result of this study shows that the marketing mix strategy at PT Bank Pembangunan Daerah Syariah Branch Balikpapan uses marketing mix principles such as always having a new program on Simpel Ib Savings and utilizing all existing promotional media and also equipped with mobile service facilities. In addition to a good marketing mix strategy, the author found that in handling the obstacles that exist during the marketing process the employees are good enough to face or provide solutions to each obstacle.
License
Copyright (c) 2024 Amelia Utami, Dessy Handa Sari, Nurul Musfirah Khairiyah, Ranita Ramadhani, Ferdy Novri, S.Si., M.M. (Author)

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